Instagram has become the cornerstone of many social media products, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
If your Instagram presence isn’t as strong as you hope, it might be time to learn to hone your strategies for finding real, organic followers on Instagram. The more your audience grows, the more likely you are to engage with users and create a different experience for them.
Biodiversity is important: sometimes brands take the easy way out when trying to gain more Instagram followers. Pay for favorite and follower sites everywhere, but these shortcuts are not worth it, because the Instagram algorithm is constantly updated to grow in paid, low quality and communication accounts.
Needless to say, the number on your next Instagram ultimately means nothing if it does not represent the next participant who buys, visits your landing pages, and your product representatives and friends and followers. Start building your presence in the right way with these tips to get more Instagram followers.
10 Ways to Increase Instagram Followers:
1. Configure your Instagram account
Before you start figuring out how to get followers on Instagram, one of the most important steps is to get your account up and running. Think of your Instagram product history as the "homepage" in your account.
Instagram link in bio example
Apart from the bio, captions, the username or profile picture, how will people know if the account is your product? It may seem obvious, but on Instagram your help with bio and photo builds the foundation of your brand identity. The link to your bio is your only place to drive Instagram traffic to your site, so optimizing your account is important.
If you are unsure where to link, try marketing or product pages related to certain keywords, hashtags or campaigns in your Instagram account. Linking to your homepage is OK - but why not give users a sense of solidarity when moving from your history to the site? This has led to an increase in IG linking pages that hold relevant links in the last few pieces of the mentioned content in the product feed, as well as “link in bio” posts that help direct audiences to those links.
Additionally, keep your username ready to search as much as possible, which usually means sticking close to your product name. If your business name is long, shorten it to something your audience can see. Do not include special numbers or characters in your username, and if possible keep them in line with other communication handles you already have.
2. Keep a consistent content calendar
The worst thing you can do when you try to get followers on Instagram is to post content randomly, illegally. If you're lucky enough to have users follow you in the beginning, you don't want to make them forget to follow you in the first place.
To combat this, stick to a regular shipping schedule. Generally, brands should post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. An estimated 200 million Instagram users log in every day, so to spread your net more, try publishing a few times throughout the day.
In fact, our survey of the best times to post on Instagram points to the highest posting times for most industries, or you can follow our survey of the best times to post in all of the topics below:
best times to post on instagram global
Sticking to a schedule will help you build a consistent experience for your fans and keep them aware of your product. But if you're wondering how you can remember to publish at these different times of the day, we've got you covered with Sprout's layout and timeline features - read on for more details.
3. Plan Instagram posts in advance
While the Instagram algorithm has evolved to show users more content they like, posting at regular intervals can still make your post more visible by increasing the overall engagement they receive.
There’s a lot your product can do to increase visibility, and now with Sprout Social, Instagram content editing is one of them. With our new tools, we can help the content of your product schedule with a simple process.
By planning content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to create content in advance and with our Instagram editing tools, you can reach your audience and maintain a consistent flow of content at the same time.
calendar publishing calendar
You can also use the ViralPost copyrighted Sprout feature and let it work for you. ViralPost analyzes your account engagement history and identifies the appropriate times for you to post algorithmically.
Make your Instagram content plan complete with Sprout Social
In addition to setting the perfect image for your Instagram content calendar, Sprouter offers more features than your product feed.
4. Get partners and brand attorneys to submit your content
When you learn how to get more Instagram followers, it’s important to know the value of your audience. As the number of your followers grows more (physically), more buyers and interested customers will have you.
A great way to get customers to follow you is to get in front of them and be present. It is important to be present on your Instagram and others. Try sponsoring user-generated content to include your product in customer feeds. You can catch it again
5. Avoid fake Instagram followers
There is a big difference between an Instagram account with fake and official followers. It may seem like a temptation to buy Instagram followers, but going backwards outweighs the benefits of organic fan growth.
Fake Instagram followers often:
Cheat new followers: If users come to the inactive Instagram feed with tens of thousands of followers, it will lower account credibility. Do not deceive people into following you. Build trust and lasting relationships for better engagement.
Don't have ROI: It may seem easy to buy fans, but your newly acquired bot or new random fans won't buy anything. People follow products on Instagram for a reason - they like your post or your company in general. These are real users and bring value to your business.
Create a little buzz: If you have 10,000 fake fans, how many will comment, like and share your content? Most likely, these bots or fake accounts will be cleared via Instagram, deleted and make your post look like a graveyard of involvement.
Real people have the ability to share, like, comment and share your Instagram posts. Plus, these users enjoy it when someone on the other hand responds.
green engagement on instagram
For example, Lush Cosmetics takes the time to answer a variety of product questions, leading users to return, follow or perhaps share with others. This collaboration will always have a greater value than a group of unemployed followers.
6. Show your Instagram everywhere
How will people find the account without you suggesting your Instagram? Make sure your Instagram account is listed on your website and on other social networks.
Building visibility and awareness is one of the best ways to be found. If you really want to get more Instagram followers, let people know where they can find you. You can add social media buttons to your website and blog to help promote public stocks across your networks and show people where to find you on Instagram.
Another good idea is to cross the promoter to your social media accounts. Today’s Museum of Art regularly distributes information via its Instagram via Twitter. You can easily use some of your social media networks to direct users to your Instagram.
However, make sure you don’t just ask to follow through. Instead you should try to promote unique content on your Instagram so that users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and videos like Stories, IGTV and Reels, you have a great opportunity to build followers with creative content.
Instagram stories are among the most popular types of social content on Gen Z
7. Followers of the content of the post they want
While this is easier said than done, it's good to learn that your fans want to see the content. You will soon find out on Instagram that some content works better than others. That is why testing is so important.
Whether filters, captions, content types or submission times, small details can make a difference. Keep your ear low for new Instagram trends so you know you’re posting popular content.
To further your analysis, your product should invest in Instagram analytics tools. This will make it easier to track, bookmark and analyze Instagram content across all accounts.
An instagram contest report in Sprout
Verify your content strategy by analyzing various filters, captions and more to see what works best for your audience. If you are unsure where to start, try analyzing your competitors.
You don’t have to directly copy your competitors, but it’s best to take notes on what they do or post driving engagements. A little competitive research can go a long way. You can use our Instagram Competitors report to find out what works for other products in your industry.
8. Start a conversation
One of the best ways to let users know about your Instagram chat. According to the 2020 Sprout Social Index, consumers want to engage with the first visual content such as photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram fits well with this audience profile, combining eye-catching views with captions that can work just as well when you practice your Instagram captioning writing skills.
Sticking to the most popular content types can help you figure out how to get more followers on Instagram
People continue to use social media as their product reference reference, whether it be for off-the-cuff and interview questions, complex customer care questions, or compliments on products and products of their choice. And for your business, you need support and communication on Instagram.
Try to answer as many questions or comments as possible, as it can mean the difference between finding a new customer, a follower, or improving your relationship with your audience. Our Index study also showed that 89% of consumers will buy from the product after social follow-up, so it is important to protect the attention and honesty needed to convert a visitor to your profile into a follower.
the actions that consumers take when they follow social media products - including 89% of you buy from this product
9. Find hashtags that change
One of the most tested and authentic ways to gain followers on Instagram is hashtags. For years hashtags have served as an important tool for discovery and have allowed us to expand our social reach. As a marketer, you want to build your community by finding followers and hashtags that offer just that.
First, get the hashtags that don't stay too long. The Social Media Examiner identifies this idea by explaining that the hashtag #love has over 184 million images linked to it. Trying to highlight your Instagram content in a sea of millions of photos and videos is not an easy task.
You should get the hashtags of the people in your target audience that they are likely to check out. When compatible connections are made, these users will be better able to track your account. Unique, tagged hashtags are one way to collect posts around your product and campaign content.
For example, M & Ms does a good job of focusing hashtags on the event they are participating in. By using hashtags like #mmspotlight, the brand is targeting its audience directly where the visual concert event takes place and creates awareness.
Understanding how your hashtags work on Instagram is also very important to use. And with Sprout Social hashtag analytics tools, you have direct access to hashtag functionality and usage data to see what works best.
10. Make your Instagram followers happy
Lastly, when you make your Instagram followers happy, you see a benefit in growing the audience. We've given you a lot of tips for thinking about and editing content, so use it in a way that sounds realistic to your brand. In other words, avoid looking like you need to, commercially run or robotic.
For many accounts, this means spraying posts that are officially designed to bring a smile to the faces of fans and build customer relationships. Don't forget to provide content to your fans as if they were friends of your feed: this could include sending memes, inspirational content, or reshaping funny photos or artwork (all well-placed, right) that can give fans a little brainstorming during the day.
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